Sandra entered the Promotional Products industry in 1989 as a consultant to the distributor company, K-Promotions Ltd. She quickly became one of their leading sales consultants and then served as Sales Manager. In 2012, K-Promotions merged with Astro Sportswear, to form Astro Marketing. Sandra left Astro Marketing in the fall of 2013 to develop her own Promotional Products distribution company called Bright Ideas, where she is President and CEO.
Sandra is now the Chair-Elect of the Promotional Products Professionals of Canada where she has been an active board member since 2017. Prior to that she was an active member on the Ontario Chapter of this Association for 7 years completing the role of Past President. Her volunteer service keeps her involved in the ongoing issues of the Promotional Products industry and at the forefront of the industry’s current affairs.
Sandra enjoys interacting with people over a wide variety of industries, to help them develop many new and interesting “Bright Ideas” that can bring greater public awareness to their business and their brand.
Creative (out of the box, off the wall) Promotional Products, Sales and Marketing Innovator.
Graduated from York University with a Business Degree in Marketing in 1981.
Started in the Promotional Products industry in 1984 and then became owner and Vice President of K-Promotions Ltd. for 23 years. During this time he was one of the early pioneers in the Promotional Marketing business working with a variety of industries and developed a number of successful promotional programs.
An expert at running successful sales contests, dealer loaders, self liquidators, incentive programs, corporate branding and apparel programs. Complete comprehensive knowledge of all methods of apparel manufacturing, decorating and personalizing, and how to decorate all types of specialty promotional items and products.
Strong background sourcing products domestically and offshore.
A creative innovator who is now developing new artisan food product ideas for the Corporate Market place. Private label confectionery, sauces, rubs, salsas, tortilla chips , specialty custom gift baskets and a variety of decadent baked goods .